Friends, now more than ever it's time to stay home, love your families, and make memories.
Due to the COVID-19 pandemic, our production is at a standstill and we are dealing with it as best we can.
We appreciate your love and support as we figure out the future of Tidal Effects.
To everyone on the frontlines in healthcare and beyond, and to the workers who are keeping our systems rolling through this time, THANK YOU!
Please use this time to support your local businesses, restaurants, and online boutiques.
Let's care for each other through this. We love you.
Don't be shy!
Join the conversation on Facebook and Instagram for more info and fun updates.
https://www.facebook.com/TidalEffects/
https://www.instagram.com/tidaleffects/
Due to the COVID-19 pandemic, our production is at a standstill and we are dealing with it as best we can.
We appreciate your love and support as we figure out the future of Tidal Effects.
To everyone on the frontlines in healthcare and beyond, and to the workers who are keeping our systems rolling through this time, THANK YOU!
Please use this time to support your local businesses, restaurants, and online boutiques.
Let's care for each other through this. We love you.
Don't be shy!
Join the conversation on Facebook and Instagram for more info and fun updates.
https://www.facebook.com/TidalEffects/
https://www.instagram.com/tidaleffects/
Tidal Musings
(Our blog, a.k.a. random thoughts about life and our experiences)
(Our blog, a.k.a. random thoughts about life and our experiences)
February 1, 2019
Reflections from Surf Expo:
Trade Shows, the Coolness of Shopping Local
and the Power of Community
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Trade shows get a bad rap. They are interesting, and can be so much fun. Surf Expo is a great example of a super fun trade show. We just got back from Orlando where we met awesome people, shared our Tidal Effects story, and had a ton of fun with customers and other exhibitors. Catching up with our regular customers is delightful. These customers know us well, know the brand well, and consider Tidal Effects to be an important part of their offerings in their store. These buyers and business owners share something with Tidal Effects - an appreciation of the simple things in life, a desire to relax and enjoy life, and an appreciation of quality clothing that is well made and that resonates with many. The fact that they also enjoy supporting a woman owned, Cape Cod business makes it a win-win for us both.
We love meeting new customers and talking with store owners who haven't seen us before. Some are just starting out with a new store, and some have been store proprietors for decades. Either way, they all come to us with the same message - they are looking to carry quality goods in their store that make people happy. They want to share their unique style and perspective with the world.
Have you ever walked into a store and immediately felt at home? Or walked in and everywhere you looked you saw something that you loved? Maybe you haven't thought about the love and attention that goes into giving you that feeling. Buyers and store owners not only work hard tending to their store, but they spend days and weeks traveling to the shows and connecting with manufacturers so that they can bring the best products into their stores for their customers. It's a pretty amazing process actually.
They do all this work so that we can go out and purchase the perfect gift for someone we love, or so that we can have an afternoon shopping with the girls, or so that we can take our Mom or daughter out to look at pretty things and maybe choose one or two that we decide we just can't live without. Heading downtown to support your local stores, and browsing in the shops is a great way to spend time with others, and to bond over things you agree on. Cute things. Fun things. Adorable things. Practical things. Beautiful things. Things that make you smile and feel good. So much of life these days is focused on everyone's differences. Get out there with your friends and loved ones and enjoy each other's company, will you? And if you really like a particular store, tell the people that work there how much you love it! Share the love!
Speaking of sharing the love...while at Surf Expo we met with store owners, beach lovers, social media gurus, branding experts, and wildly successful entrepreneurs. We saw mermaids, a T-Rex, a Yeti (the big foot kind, not the cooler; although the coolers were there too), little kids doing stunts on skateboards that would make any Mom cringe and run for extra knee pads, expert board makers crafting actual surfboards while we watched, and a local band that played all our favorite 90's rock and grunge music (YES!). We listened to conversations about ocean conservation, saving our ocean wildlife and the importance of caring for our one earth.
The community of people that Surf Expo brings together is like none we've ever seen. Although many of us have never met before, there is a feeling there that we are all friends. It's all people who care. They care about surfing, they care about having fun, they care about what the new technology is and what new products are out there, They care about making a difference. And they care about living in a way that is real and enjoyable and responsible. Oh, and they are all really nice people. It's inspiring to see people living a happy life, making a living and thinking about more than just the bottom line. They are working to make the world a better place. And we all understand that we are in this together. We're glad to be a part of such an amazing community, and you can bet you'll see us back there, sharing the love, growing and getting better every year with a little help from our friends. Thank you Surf Expo!
We love meeting new customers and talking with store owners who haven't seen us before. Some are just starting out with a new store, and some have been store proprietors for decades. Either way, they all come to us with the same message - they are looking to carry quality goods in their store that make people happy. They want to share their unique style and perspective with the world.
Have you ever walked into a store and immediately felt at home? Or walked in and everywhere you looked you saw something that you loved? Maybe you haven't thought about the love and attention that goes into giving you that feeling. Buyers and store owners not only work hard tending to their store, but they spend days and weeks traveling to the shows and connecting with manufacturers so that they can bring the best products into their stores for their customers. It's a pretty amazing process actually.
They do all this work so that we can go out and purchase the perfect gift for someone we love, or so that we can have an afternoon shopping with the girls, or so that we can take our Mom or daughter out to look at pretty things and maybe choose one or two that we decide we just can't live without. Heading downtown to support your local stores, and browsing in the shops is a great way to spend time with others, and to bond over things you agree on. Cute things. Fun things. Adorable things. Practical things. Beautiful things. Things that make you smile and feel good. So much of life these days is focused on everyone's differences. Get out there with your friends and loved ones and enjoy each other's company, will you? And if you really like a particular store, tell the people that work there how much you love it! Share the love!
Speaking of sharing the love...while at Surf Expo we met with store owners, beach lovers, social media gurus, branding experts, and wildly successful entrepreneurs. We saw mermaids, a T-Rex, a Yeti (the big foot kind, not the cooler; although the coolers were there too), little kids doing stunts on skateboards that would make any Mom cringe and run for extra knee pads, expert board makers crafting actual surfboards while we watched, and a local band that played all our favorite 90's rock and grunge music (YES!). We listened to conversations about ocean conservation, saving our ocean wildlife and the importance of caring for our one earth.
The community of people that Surf Expo brings together is like none we've ever seen. Although many of us have never met before, there is a feeling there that we are all friends. It's all people who care. They care about surfing, they care about having fun, they care about what the new technology is and what new products are out there, They care about making a difference. And they care about living in a way that is real and enjoyable and responsible. Oh, and they are all really nice people. It's inspiring to see people living a happy life, making a living and thinking about more than just the bottom line. They are working to make the world a better place. And we all understand that we are in this together. We're glad to be a part of such an amazing community, and you can bet you'll see us back there, sharing the love, growing and getting better every year with a little help from our friends. Thank you Surf Expo!
Book A Private Shopping Event at the Showroom!
September 25, 2018
Private Shopping Events at the Showroom Looking for something fun to do with a group of friends? The Tidal Effects showroom is available to book for private shopping events for wedding and bachelorette groups, a girls reunion weekend, a charity event (yes, we'd love to donate a portion of sales to your cause!) or just an excuse to get together and catch up with old friends. We recently hosted a private event for Roseann Sdoia and her friends from as far away as Tampa, FL (pictured above - don't you love how the cardboard cutout of model Molly on the right looks like another friend!). The girls were on Cape for a mini reunion weekend. Roseann, being the fabulous planner that she is, booked a private shopping event for herself and her friends on a Sunday morning, complete with mimosas! The girls left with Tidal Effects goodies, had fun catching up, and are already planning next year's girls' weekend! What a fun way to catch up with old friends! Thank you Roseann, and all of you- we loved hosting you. :) Can we please also put in a plug here for Roseann's book - Perfect Strangers? It is a gripping story of tragedy, personal strength, friendship and love; and a must read if you are inspired by the incredible resilience of the human spirit and the connections we all make. You can learn more about Roseann and her inspiring story, and also purchase the book on her website: www.robostrong.com Visit and be inspired! If you want to learn more about hosting a Shopping Event at Tidal Effects, send an email to nancy@tidaleffectscapecod.com. April 23, 2018
Not so quick answers to quick questions... People often ask "Are all of your products available in stores and online?" Great question! The answer is no. We work with many gift stores, boutiques and resorts to create a unique blend of our garments and designs that they can sell in their store alone, kind of like their own "one of a kind" Tidal Effects merch! We also have items that are only available in stores, and items that are only available online and in our showroom. When you visit one of our retailers (see the listing on our "Find a Retailer" page), you'll get a selection of Tidal Effects merchandise that fits in well with other great gifts and clothing that they carry. When you visit our Tidal Effects showroom, you never know what you'll find. It's a combination of best sellers, items from the current line, and one of a kind samples. You might stumble upon the newest styles that we are testing out - new designs, color combinations and such, as we decide what to offer for next year's line. Also at the showroom we offer closeouts, discontinued items and some pretty cool bargains on items that either didn't make it to the stores or that might have a teeny tiny flaw (bet you wouldn't notice if we didn't point it out!). One thing you can count on is that wherever you are shopping for Tidal Effects, you know that you'll be getting comfort, quality and style with the simple and clean look you love! August 1, 2017 Exciting News! Tidal Effects has opened a headquarters and showroom in beautiful Falmouth, MA. At the showroom you can view and purchase the current line, find one of a kind pieces and samples that you won't find in any stores or online, and give us your input about what you'd like to see next. Come visit us at 24 Spring Bars Road, Unit 2A. Hours vary so call first or look for the OPEN flag! |
February 24, 2017
Supporting Shark Research is a Dream Come True!
www.atlanticwhiteshark.org
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Exciting news! Tidal Effects is now supporting the Atlantic White Shark Conservancy (AWSC) to help support shark research.
In the summer of 2016, I took my children to Chatham, MA to visit the new Chatham Shark Center that had recently opened. We loved it and I was enthralled with the displays and educational information about white sharks. We put on virtual reality goggles and were immediately transformed into scuba divers swimming with sharks. We excitedly looked at the life size replica of JAWS (I ran away screaming, just like I did when watching the movie at 10 years old). We looked at photos and videos and read in awe about these beautiful creatures. Our visit was amazing. It brought me back to a time in my childhood when my biggest dream in life was to be an oceanographer, just like Jacques Cousteau. At the end of that visit I found myself wondering "How can I be a part of this?" I had been planning on introducing a shark design for the 2017 collection of baby onesies and bibs, and a little light went off in my head. "Aha!" So here we are with an exciting announcement. Tidal Effect is introducing a line of limited edition shark items. More importantly, for each item sold, Tidal Effects will make a donation to the Atlantic White Shark Conservancy, who is dedicated to supporting white sharks through research and education. Full circle, right? I love it when things work out like that! Shark items will be available for purchase on the website and at select retailers. Look for the shark on the clothing and for the tag that says "Thank you for supporting Shark Research!" So, maybe in my own mind, I can call myself an honorary oceanographer now? I'm going to put this down as achieving one of life's dreams. Of course, I need the items to sell so I can make huge donations! Thank you for supporting a local business AND Shark Research! The Chatham Shark Center is located at 235 Orleans Road, North Chatham, MA www.atlanticwhiteshark.org |
January 2017
Tidal Effects On the Runway!
What a great time at SURF EXPO in January 2017. We had so much fun seeing our
Women's Bristol Beach Coverup on the runway at the Fashion Show.
Click on the video below to see it yourself!
Women's Bristol Beach Coverup on the runway at the Fashion Show.
Click on the video below to see it yourself!